In this article, we will quickly address Video Marketing for Realtors and video marketing for real estate in general.
This applies to realtors, real estate agents, real estate mortgage officers, and real estate investors alike.
If you are in the real estate business and want to grow your business, you should definitely be considering how you can integrate video into your real estate marketing strategy.
Use Your Smartphone To Start
You don’t need complicated and fancy equipment to get started.
The most important thing about producing video content is to get the content out there!
Done is better than perfect!
Record As If You’re Talking To Your Best Friend
When making videos, don’t think about yourself as if you’re in front of an entire crowd or audience.
Think about how people watch videos.
Most times people are watching videos individually and by themselves on a personal device.
Look In The Camera Lens, Not The Phone Screen
When recording video, be intentional about where you look so you can make eye contact with your audience.
When recording videos, most of us can struggle with paying attention to our audience.
We are too worried about how we look in the camera. We’re too focused on ourselves rather than being focused on the message we are delivering to the audience.
Do not look at your phone screen because it will look as if you are not paying attention to your intended audience.
To improve your video quality, be sure to look into your camera lens!
Here’s a sample video of me looking at the phone screen instead of the camera lens! Don’t make the mistakes I made!
Just Make The Video
Don’t worry about perfection. Many people dislike their video content when first starting out. But here is the thing, when you are making video it’s not about you.
It’s about your audience and the quality of your message. You’ll never be perfect so don’t overthink it. The content is the most important aspect of your video, not how you look, not what people will think about you, etc.
The content. 😉
Just Go Live
The fastest and quickest way of producing video content is to go live!
No editing, no polishing, just go live. When you go live on video it’s a lot more authentic.
Additionally, social media algorithms promote live video because it’s content that is more real.
Check out this video by my friend Paula going Live on Facebook.
BLUF – Bottom Line Up Front
When producing content, including video content, let people know what they are about to watch. What will you tell them about in your video?
That’s where the acronym BLUF comes in handy. BLUF stands for Bottom Line Up Front. Tell your audience what the point of the video is.
Tell them the bottom line of the video so they can decide if they want to stick around or not.
Use Just Talking Points — Don’t Use A Script
Do not write out or follow an entire script.
When reading from a script, you will seem robot and less authentic.
Use bullet points and talk on those points.
Other Advanced Tips:
Use Voice Over
If you are uncomfortable being on camera consider doing some voice.
Watch the video below done by Davin Fesmire of Dream Homes by Davin.
He teaches our Brand & Empower Yourself With Video Class. If you are a realtor and you are interested in attending, feel free to click the link and just let me know.
Davin is responsible for a lot of my video marketing success.
Horizontal Video, Square Video, or Vertical Video:
There’s a pretty decent debate on whether to use horizontal video, square video, or vertical video.
There are benefits to each, but to be on the safe side and to reach the masses, we highly recommend that you do shoot video in the horizontal orientation.
Shooting in this orientation will also make your videos a lot easier to edit and manage.
Horizontal videos provide a more professional experience compared to vertical videos.
Square videos are also an option but don't worry about this too much for now.
Watch Davin showcase the experiences between vertical and horizontal videos.
Lighting And Shadows:
Recommended Video Editing Software
“Jerome, this is a great article and all but I really want to edit videos.”
I understand you…and I'm going to give you some suggestions below. But hear me out…
For my real estate peeps that are ready to start editing, keep in mind that we are real estate professionals, NOT video editors! Our priority in this business is to get real estate deals to the closing table! Buy real estate! Sell real estate! Invest in real estate! That's our priority!
I always recommend that editing be one of the last steps on your video journey because the quality of your videos is more about your message. Your message quality is a lot more important than editing.
That being said, I understand there are some that are looking for video editors. I personally like to recommend editing software that will work across the board and on just about any device.
I have found two video editors that have been able to meet these criteria, along with being EASY-TO-USE!
Kapwing Video Editor
The first video editor I recommend is Kapwing. I recommend Kapwing because it's FREE.
I use Kapwing almost daily because it's quick and powerful. Below is a video tutorial of me and my colleague Paula Aponte using the video editing software together on a Zoom call. The video is a little long so try to watch it when you have some dedicated time for learning to use the video editor.
WeVideo Video Editor
The second video editor I recommend for more professional-grade quality is WeVideo.
WeVideo is a cloud-based editor that you can use for more sophisticated video editing. Below is an Instagram video post I did for one of our real estate training classes using WeVideo. WeVideo allowed me to add fancy jumpcuts, B-roll, footage, text, and music.
- Best Ways To Distribute Your Messages
- and more…
PS. Leave a comment below. Tell me what you found most helpful about this article.
And if you are interested in attending a class, feel free to reach out by contacting me on any social media platform.
Jerome and Davin