With Realtor video growing more popular as a way to reach people online and through social media, there can be a lot of noise on how to use video effectively and what software or programs to use for success as a beginner. Realtors video editing can get complicated, but it does not have to be.
This article, I’ll go over some suggestions and simply the video editing process. Remember, we are realtors, not full-blown video editing professionals.
Start Smart – Use Your Smartphone
This is normally one of the first questions asked by realtors as well as many others: “What equipment do I need?”
The answer is simple. Your smartphone. Most people overthink and over complicate the process of getting started. To get started you only need your smartphone. Turn it on and simply start recording!
When you make enough videos, you’ll gain an intuitive understanding of when it’s time to upgrade to more powerful equipment. Don’t worry too much about equipment until you are consistently pushing out video content.
Invest In A Microphone
The top reason users will move on from your video is because of sound quality.
The type of microphone you need will be relatively cheap.
Don’t Overcomplicate Video Editing and Production
Making videos as realtors does not have to be a complicated process. Remember, we are in the real estate business,
We are not in that video editing / production business. Our clients, prospects, and customers will be more concerned with the message of the video not the video production.
Free Video Editing Software You Can Use With Android, Apple, Mac, and PC. With social video, do you only have your users attention for a short period of time.
This is why I recommend some brief, easy video editing. Editing that will let the end-user what they are about to watch.
The acronym BLUF stands for Bottom Line Up Front. (Learned this from my mentor Davin Fesmire. Thanks, Davin!)
Let people know what they are about to spend their time on before clicking and investing their time and attention into your video!
Which Video Editing App Should I Use? – FREE Video Editor!
I use the Kapwing video editor on most of my quick social media videos.
Kapwing is the exact opposite of that.
The FREE version of Kapwing should be more than enough, but they do have an upgrade option for only $20 per month!
The Kapwing Pro option, will allow you to do things like:
- 1GB file upload limit
- Publish videos up to 40 minutes long
- Edit and store all content
- Download SRT files
- Make content private
- Upload custom fonts
Kapwing is a great tool for those that want to add a little razzle dazzle to their videos.
Upcoming: We Video video editing software review!
Thank you for reading. Stay tuned for my review on the more advanced but still easy-to-use, cloud-based video editing software: We Video.
We Video is an amazing app as well, that deserves a separate review. The app is loaded with all a Realtor would need to push out high quality video edits.
If you're an immediate action taker and would rather not await my personal review, you can do some of your own research on We Video by clicking this link or the We Video picture below.
Was this article helpful? If you have any questions, or suggestions, Please comment below. What software and tools do you use to edit and produce your social media videos?
Jerome Lewis – Digital Real Estate Strategy