Real Estate Lead generation is shifting. The year 2020 was an interesting one for sure.
There are some real estate professionals that generate their real estate leads completely offline.
But we are going to talk about how you can build your own real estate leads generator using what I find to be one of the best online real estate lead generation platforms.
Within this article, we’ll review one of the best real estate lead generation websites available so we can use it as part of our business to generate and produce the real estate leads needed to close deals!
You can do this to generate both real estate seller leads and real estate buyer leads for your business.
How to get real estate leads online can sound scary, but using the right tools will make it a much smoother process. Having the right real estate website is essential to helping you generate real estate leads for your business.
Investor Carrot can help with getting real estate leads online.
What is Investor Carrot?
Carrot is a front-facing website that generates leads for Real Estate Investors, real estate professionals, and real estate agents online.
For real estate agents specifically, we are often given a generic real estate website that barely produces leads for us.
For real estate investors, we often don't even consider a website to generate leads. This can be a huge mistake, especially considering the fact that the right real estate website will automatically generate motivated seller leads for real estate.
And when we do, it is usually a website that will display our services or offers–not generate real estate leads while we are working on our business.
Investor Carrot is an online lead generation tool, website, lead nurturer, and more.
Investor Carrot will work and generate leads for you while you are working on other phases of your business.
Who is Investor Carrot for?
Investor Carrot has packages for both. I always recommend that real estate investors be licensed real estate professionals and vice versa.
But I do understand that not everyone is interested in being a real estate investor-agents.
What Kind of Leads Do I Get From Investor Carrot?
Carrot can be to generate a variety of real estate leads among a variety of real estate niches. Here of just a few:
- Fix and Flip
- Buy and Hold
- Small Multifamily
- Short Sales
- Note Buying
- Real Estate Agents
Real Estate Business Plan
The first and most important feature from my perspective who's the business plan Investor Carrot offers to real estate professionals.
Having a business plan is an important part of the business that many people overlook.
You are in business but having a plan will put you way ahead of the game. Having a proper business plan gives you the ability to properly work on your business.
This is one of my favorite things about Carrot because many people don't understand the importance of having this.
“Failing to plan is a plan to fail.”
So why not have a plan of success for your business?
Real Estate Marketing Plan
Outside of having an overall business plan. Having a marketing plan is also highly important. Using Investor Carrot will give you a marketing plan for your real estate business.
If you're not generating leads and bringing prospects, customers, and clients — you don't really have a business.
Marketing is the lifeblood of your real estate business. Marketing can help you turn your customer's interest into revenue.
SEO / Website Ranking
What is SEO and website ranking? SEO is short for search engine optimization. Simply put, this means that your website can be optimized for search engines and discovered in the top pages for relevant searches.
Having your website ranked and optimized will increase lead generation. If you discovered this page through Google, Bing or a similar search engine, that was the process of SEO/Ranking.
You can learn more about SEO from this Carrot article here. SEO can be complicated and overwhelming to learn, but you don't have to learn about it.
You can allow Investor Carrot's website and systems to work it for you.
Seller Leads Training
As real estate professionals, we understand that buyer leads are typically the easier leads to obtain. Seller leads are different.
But seller leads are the key to building wealth, because they allow you to leverage your time a lot more efficiently.
As real estate agents, these are considered as listings. As real estate investors, these are deals we can buy for ourselves and keep as real estate investments.
We can fix and flip them, buy and hold them, wholesale them, etc. Investor Carrot offers training that will generate 1-3 of these leads each day.
Retarget Your Real Estate Leads
This is what I like to call subtle stalking. Have you ever visited a website or checked out a product and that website or product follows you to other platforms?
Kind of like your device is listening? Well, in a way it is. This is simply called retargeting.
Nurturing leads requires follow-up. Retargeting helps with the follow-up process. Retargeting works passively so it allows your marketing and advertising to work for you, while you focus on more important tasks.
Scale Your Real Estate Business
Scaling a real estate business can be difficult. In order to scale you need a plan. A step-by-step plan that you can implement with practicality.
Carrot's platform is geared to help you create a business rather than you being on a constant day-to-day grind.
Having the right, tools, resources, and people around you will help you scale your business in the most effective way possible and this is included within the Investor Carrot platform as another benefit.
This will help you save yourself time and stress, effectively allowing you to focus on things that are more important to you, personally or professionally.
I thought long and hard about the cons. I am greatly satisfied with the service that Carrot offers, so it took me some careful consideration to find these cons.
However, I do understand how too much customization can decrease lead generation and lead conversion results. If it ain’t broke, don’t fix it.
It will likely require some tech expertise.
With Carrot, there’s a lot of behind-the-scenes systems and tech working for you. The more tech, tools, plugins, etc that are available for people increased the chance of something not working correctly.
So, even though you can purchase the website pretty much out of the box as a turnkey product, either you or a Carrot rep will be needed for tech updates from time-to-time.
Ultimately, these were the only cons I could think of personally. Carrot is an amazing real estate lead generation website.
Under the hood and behind the scene of Carrot websites, there is real marketing systems and real technology.
This in itself is a big deal, because other services promise this and do not deliver. I recommend Carrot for new real estate professionals as well as seasoned.
Generating leads online is a real thing. And it will grow even more popular because of how interesting things have become since 2020 around the world.
The world changed and we as humans now generate even more internet traffic.
I highly recommend both real estate agents and real estate investors strongly consider adding Investor Carrot to your business.
If you do not think Investor Carrot is right for you, at the very least consider some of their free resources to help improve upon your business.
Here’s a list of a few of the free resources:
- SEO Bible For Real Estate Agents
- SEO Bible For Real Estate Investors
- Content Marketing For Agents
- Generate Motivated Facebook Seller Leads
Please tell me what you found helpful about my Investor Carrot review by leaving a comment with your thoughts below. I put a lot of time into this review so all feedback is encouraged! If you have any questions, also leave a comment. Let me know how I can help you!
Bonus Training/Content From Investor Carrot
3 Real Estate Seller Leads Per Day Training
This training is geared to help you generate 1-3 motivates real estate seller leads for your real estate business each day. These leads are bound to be off-market leads, as well as being specific and custom to you.
Meaning very little competition. What's also special about these leads is the fact that they will be from Google.
Google leads have a higher intent and convert better since these types of leads were actively searching for your real estate business or other similar real estate services to sell their unwanted real estate, property.
Read this article to understand how important SEO can be for your real estate website. It will put you far ahead of your competition and it's worth every bit of effort.
“Effort? Do you mean to tell me I can do this myself?”
Absolutely! Any real estate investor or real estate agent can implement this strategy immediately into their real estate business and begin generating motivated seller real estate leads.
30 Day Authority Challenge For Real Estate Investors and Real Estate Agents
This 30 Day Authority Challenge will help real estate investors and real estate agents alike. By entering this challenge expect to become an authority in your real estate market.
Which will lead you to more leads and more business. This is a simple challenge where you will be given very practical things to do within your real estate business that will generate leads for your real estate business as well as building your authority.
This is one of my favorite challenges and I highly recommend anyone interested in generating more leads and more real estate business to take this challenge.
Building your brand, presence, and becoming an authority is one of the best ways to attract real estate business.
30 Day Challenge: For Real Estate Agents and Realtors
If you are Ready To Get More Real Estate Leads & Close Your Next Listing, this 30 Day challenge may be exactly what you need. The objective of this challenge is to improve your website and marketing strategies by suggesting 1 highly important task per day.
In addition to that, each task only requires a few minutes of your time each day, so you are not removed from your normal production. Taking this challenge is bound to bring you tangible results within 30 days.
This is my favorite challenge for real estate agents because of how quickly it helps build a digital presence and authority no matter where you are in your real estate business.
52 SEO Keyword Guide To Generate Real Estate Leads
The SEO Bible is an ultimate guide that will help you establish your real state business as an online powerhouse. It's a guide that gives you insight on how to find the most profitable keywords, high ranking keywords for real estate agents and real estate investors,
This SEO Keywords Guide will guide you on exactly what you need to do to implement maximize your website and the keywords.
This simple guide is free to download and you can start implementing these strategies immediately. This guide ranks high on my list because it's one of the main ways I generate real estate leads for my business.
- Agent Carrot
- Agent Webinar
- Authority Builder Download
- Business Plan
- Cash Buyer Case Study
- Core Webinar Funnel
- Craigslist Download
- Dave Brown SEO
- David Brown Case Study
- Epic Planning Call
- FREE Resources
- Main Sales Site Link
- Mitch CarrotCast
- Partner Live Webinar – CM
- PayPerClick Keywords
- Scale All
Jerome Lewis, eXp Realty, Philadephia, Digital Real Estate Strategy