Introduction: Understanding Your Path Forward Selling a home can be one of the most stressful experiences in a person’s life, especially when faced with difficult circumstances. You may be dealing with several painful problems right now: you feel there’s no money left in the house, the bills for the mortgage and taxes keep coming, and you don’t know who to trust or what to do next. You might feel like you’re falling behind, and the constant worry has left you emotionally drained. The purpose...
3 days ago • 4 min read
A Guide to Lease-Purchase and Owner-Financing Introduction: A New Path to Selling Your Home If you’re struggling to sell your home through traditional methods, it’s easy to feel like your options are limited. But what if there was a path to not only sell your property but also achieve your specific financial goals without the usual hassles? For sellers in the right situation, creative solutions can unlock a property’s true potential. This guide is designed to introduce you to two powerful...
3 days ago • 6 min read
50 Relevant Books For Real Estate Success Are you tired of feeling stuck on the "hamster wheel" of your real estate business? Do you have great ideas but struggle to turn them into action? You're not alone. For every real estate professional—from agents and brokers to investors and coaches—the path to success is paved with knowledge, but it's only completed with implementation. The key isn't just to read more, but to read the right things and immediately apply what you discover. Remember, as...
3 months ago • 9 min read
Elite Communication and Closing: How to Command Respect, Communicate with Confidence, and Turn Conversations into Real Estate Closings (Without Feeling or Sounding Slimy) Are you tired of feeling like you have to be pushy or inauthentic to get deals done in real estate? Do you want a way to build a consistent income and close more deals without feeling like you're resorting to "slimy" tactics? This guide is for you. This is a playbook for developing what I call "Elite Confidence to Close,"...
3 months ago • 7 min read
AI in Real Estate: Unlocking Insider Secrets for Your Business This blog is your guide to learning how to use AI in your real estate business. This year, I wanted to write about something fresh. I already wrote a book about real estate marketing called Real Estate Marketing Implementation: Insiders’ Secrets of Successful Advertising, Lead Generation, and Marketing Implementation (a book I published that's over 500 pages, and believe me, it was incredibly challenging to pack every secret into...
5 months ago • 34 min read
Get Paid on Low Equity Creative Sales Mastering New Sales: Seller Finance & Creative Finance As real estate professionals, you face challenges. Selling properties often means high costs, endless showings, and slow progress. However, a powerful solution exists. It’s called seller finance, also known as creative finance. Some people also call it selling “on terms.” This approach offers sellers full price, reduced expenses, and a quick, efficient sale. More importantly, we can ensure you receive...
6 months ago • 3 min read
Foreclosure Uncovered: Your Rights, Options, and How to Fight Back with Mike Russell The Problem... You're Facing Foreclosure Because of Missed Payments: Your home, to the bank, is simply collateral for the money they lent you. If you've stopped making mortgage payments for an extended period, the bank has the right to take it back. You Feel Paralyzed by Fear and Denial: It's common to feel overwhelmed, afraid, or even deny the reality of your situation when facing foreclosure. This often...
6 months ago • 4 min read
Tired of the Real Estate Grind? Discover Your Path to Financial Freedom Are you a real estate agent or investor feeling trapped in a cycle of endless hustle, chasing deals, and sacrificing your life for your business? Do you dream of true financial freedom and consistent cash flow without the constant overwhelm? On a recent episode of The Real Estate Marketing Implementation Podcast, we cut through the noise to bring you a no-nonsense look at how you can achieve just that. Host Jerome Lewis...
6 months ago • 5 min read
"The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty." — Winston Churchill Meaning: Prospecting expired listings is often perceived as "difficult" because these sellers are typically frustrated and skeptical. The pessimist will avoid these calls, assuming they'll be met with rejection. The optimist sees the opportunity in their frustration – a chance to be the solution to their problem, to offer fresh hope, and to prove their expertise where...
6 months ago • 8 min read