Lead generation for real estate is shifting. The year 2020 was an interesting one for sure.
There are some real estate professionals that generate their real estate leads completely offline.
Within this article, we’ll review Investor Carrot so we can use it as part of our business?
How to get real estate leads online can sound scary, but using the right tools will make it a much smoother process. Investor Carrot can help with getting real estate leads online.
I'll tell you about the pros and cons of using the program for your real estate business.
(Throughout this article, the terms Carrot and Investor Carrot will be used interchangeably.)
What is Investor Carrot?
Carrot is a front-facing website that generates leads for Real Estate Investors, real estate professionals, and real estate agents online.
For real estate agents specifically, we are often given a generic website that barely produces for us.
For real estate investors, we often don't even consider a website. This can be a huge mistake, especially considering the fact that Investor Carrot will automatically generate motivated seller leads for real estate.
And when we do, it is usually a website that will display our services or offers–not generate real estate leads while we are working on our business.
Investor Carrot is an online lead generation tool, website, lead nurturer, and more.
Investor Carrot will work and generate leads for you while you are working on other phases of your business.
Who is Investor Carrot for?
Investor Carrot is for just about any real estate professional. Investor Carrot is for real estate agents and real estate investors.
Investor Carrot has packages for both. I always recommend that real estate investors be licensed real estate professionals and vice versa.
But I do understand that not everyone is interested in being a real estate investor-agents.
What Kind of Leads Do I Get From Investor Carrot?
Carrot can be to generate a variety of real estate leads among a variety of real estate niches. Here of just a few:
- Fix and Flip
- Buy and Hold
- Small Multifamily
- Short Sales
- Note Buying
- Real Estate Agents
Real Estate Business Plan
The first and most important feature from my perspective who's the business plan Investor Carrot offers to real estate professionals.
Having a business plan is an important part of business that many people overlook.
You are in business but having a plan will put you way ahead of the game. Having a proper business plan gives you the ability to properly work on your business.
This is one of my favorite things about Carrot because many people don't understand the importance of having this.
“Failing to plan is a plan to fail.”
So why not have a plan of success for your business?
Real Estate Marketing Plan
Outside of having an overall business plan. Having a marketing plan is also highly important. Using Investor Carrot will give you a marketing plan for your real estate business.
If you're not generating leads and bringing prospects, customers, and clients — you don't really have a business.
Marketing is the lifeblood of your real estate business. Marketing can help you turn your customer's interest into revenue.
SEO / Website Ranking
What is SEO and website ranking? SEO is short for search engine optimization. Simply put, this means that your website can be optimized for search engines and discovered in the top pages for relevant searches.
Having your website ranked and optimized will increase lead generation. If you discovered this page through Google, Bing or a similar search engine, that was the process of SEO/Ranking.
You can learn more about SEO from this Carrot article here. SEO can be complicated and overwhelming to learn, but you don't have to learn about it.
You can allow Investor Carrot's website and systems to work it for you.
Seller Leads Training
As real estate professionals, we understand that buyer leads are typically the easier leads to obtain. Seller leads are different.
But seller leads are the key to building wealth, because they allow you to leverage your time a lot more efficiently.
As real estate agents, these are considered as listings. As real estate investors, these are deals we can buy for ourselves and keep as real estate investments.
We can fix and flip them, buy and hold them, wholesale them, etc. Investor Carrot offers training that will generate 1-3 of these leads each day.
Retarget Your Real Estate Leads
This is what I like to call subtle stalking. Have you ever visited a website or checked out a product and that website or product follows you to other platforms?
Kind of like your device is listening? Well, in a way it is. This is simply called retargeting.
Nurturing leads requires follow-up. Retargeting helps with the follow-up process. Retargeting works passively so it allows your marketing and advertising to work for you, while you focus on more important tasks.
Scale Your Real Estate Business
Scaling a real estate business can be difficult. In order to scale you need a plan. A step-by-step plan that you can implement with practicality.
Carrot's platform is geared to help you create a business rather than you being on a constant day-to-day grind.
Having the right, tools, resources, and people around you will help you scale your business in the most effective way possible and this is included within the Investor Carrot platform as another benefit.
This will help you save yourself time and stress, effectively allowing you to focus on things that are more important to you, personally or professionally.
I thought long and hard about the cons. I am greatly satisfied with the service that Carrot offers, so it took me some careful consideration to find these cons.
One of the things I dislike about the Carrot would be the website’s basic format and template. The website you see is standard and just about all Carrot customers will receive the same website.
However, I do understand how too much customization can decrease lead generation and lead conversion results. If it ain’t broke, don’t fix it.
Will likely require some tech expertise.
With Carrot, there’s a lot of behind the scenes systems and tech working for you. The more tech, tools, plugins, etc that are available for people increased the chance of something not working correctly.
So, even though you can purchase the website pretty much out of the box as a turnkey product, either you or a Carrot rep will be needed for tech updates from time-to-time.
Ultimately, these were the only cons I could think of personally. Carrot is an amazing real estate lead generation website.
Under the hood and behind the scene of Carrot websites, there is real marketing systems and real technology.
This in itself is a big deal, because other services promise this and do not deliver. I recommend Carrot for new real estate professionals as well as seasoned.
Generating leads online is a real thing. And it will grow even more popular because of how interesting things have become since 2020 around the world.
The world changed and we as humans now generate even more internet traffic.
I highly recommend both real estate agents and real estate investors strongly consider adding Investor Carrot to your business.
If you do not think Investor Carrot is right for you, at the very least consider some of their free resources to help improve upon your business.
Here’s a list of a few of the free resources:
- SEO Bible For Real Estate Agents
- SEO Bible For Real Estate Investors
- Content Marketing For Agents
- Generate Motivated Facebook Seller Leads
Please tell me what you found helpful about my Investor Carrot review by leaving a comment with your thoughts below. I put a lot of time into this review so all feedback is encouraged! If you have any questions, also leave a comment. Let me know how I can help you!
Jerome Lewis, eXp Realty, Philadephia, Digital Real Estate Strategy