Most realtors aren't using Facebook to its full capacity, because they don't understand the power of social influence and social media. We are in the people business, and it benefits us to understand the social aspects of social media. Think about it, it's called social media for a reason.
In this article I'm going to share a few tips on how to use facebook correctly as a realtor so you can gain more business.
1. Make a Facebook Profile
In order to use social media you have to be available on social media. So create a profile, create an account. Don't be left in the dust. Create a profile, create an account, don't be left in the dust. Have a social media presence, and a social media profile, be on social media.
Many people like to say I don't want to mix my personal and professional life. In this day in age you almost have to. People are craving human connection with recent trouble caused by Covid-19.
When you became a real estate agent / realtor, you basically became a public figure. If you can't accept this it might be time to reevaluate your life as a real estate professional.
Think about your licensing and your broker's name. All this is public information. Businesses are public. Public so they can be reached by the public.
2. Update Your Profile with Recent and Relevant Pictures and information
Update your profile with a nice and recent picture. Preferably, a picture of you smiling and being welcoming.
Try to avoid pictures that have multiple people in them, because clients, prospects, and customers want to know exactly who they're dealing with when they come across our social media presence and profile.
Do not use logos as profile pictures. People do not identify with logos.
People identify with people and we want to see other people.
3. Understand Your Target Audience
We are in an age where people stay directly within their social media platforms to search for people and information. As a millennial myself, and I speak for other Millennials as well, if you don't have a social media presence, you cannot be trusted.
I would much rather go with someone else that does have a social media and online presence. Think about this, moist Realtors can provide the same exact service. So now, more than ever, we need a reason to go with a specific realtor. If I come across your social media profile and you seem fun, welcome, or even if you like the same things that I like, that makes me more likely to want to work with you.
4. Ensure That Relevant Contact Information is Public
Have an open profile and be reachable. How frustrating is it when you come across a business, and you're unable to talk to someone within the business? Most will just move on to the next opportunity. Many other customers think just like this. It's called phantom losses.
You don't understand how many times business you're losing by not being reachable. Whether we like it or not, social media is a staple of business, and it will continue to grow as a large part of business. This is why companies, big companies are investing a lot more money, time, and resources, into social media as opposed to traditional media.
5. Make Sure Your Contact Information is Displayed Visibly
Make sure that when someone visits your profile, they're able to get in touch with you immediately. This means, having your relevant information available. Contact information such as your name, your phone number, your website address, your email address, and markets you serve. When users visit your page, you want them to do as little work as possible to get in touch with you. So a good idea, would be to have all this 
information displayed on your profile.
Take full advantage of sections such as the work section, the education section, the city section, the hometown section, the website section and the social link section. The more complete your Facebook profile the more likely you are to attract a client or prospect.
6. Final Tip – Use Video Often
Use video as much as possible. The reason social media is so powerful is because it allows many different types of media, including video. Video is King and video builds trust. Users are 12 times more likely to share a video versus text and image posts combined. Use video whenever possible – especially Facebook Live Video.
Be mindful, Facebook wants human-to-human interaction and engagement and this is why Facebook Live Video is prioritized over other forms of media.
As always, see you next time!
Jerome
Facebook For Realtors
